Daragh started following the work of Maxwell Purrington.
Daragh started following the work of Anthony Patterson, University of Liverpool, School of Management.
Daragh Paper entitled "A View to a Brand: Introducing the Film Brandscape" (with Finola Kerrigan of King's College London) accepted by European Journal of Marketing.
Daragh
First Issue of Arts Marketing: An International Journal (AMAIJ) is out. http://www.emeraldinsight.com/
Faculty Member, Management School
Lecturer in Marketing
About
My research interest is mainly in the relationship between art and the market - whether the marketing of the arts, marketing through the arts, or representations of the market in the arts. I am also interested in symbolic aspects of marketing, mainly branding. Am keenly interested in issues to do with the identity of artists.
Member of editorial panel of Marketing Theory and Creative Industries Journal.
Memberships:
FCIM - Fellow, Chartered Institute of Marketing
MAM - Member, Academy of Marketing (UK)
Member - Association for Consumer Research
Member - International Association for the Study of Popular Music
I teach modules on marketing and branding. In 2010/11, I will be teaching a new module on "Marketing and the Creative and Cultural Industries".
PhD (Hallam) 2008 - The Marketing and Consumption of Popular Music
MBA (Bradford) 1990
CIM Diploma in Marketing 1990
MA (Dublin) 1975. Modern Languages and Literature (German and French).
Contact Information
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| Address: | 9 Mappin Street
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+441142223442 |
